Manila, Philippines — ZBiz Solutions co-presented the Digital Agency Owners Summit (DAOS) 2025, a three-day hybrid event curated by community builder MK Bertulfo and held from November 14-16, 2025. The summit brought together digital agency owners, freelancers scaling into founders, and business leaders from SMEs and enterprises looking to strengthen their digital strategy and operations.
At DAOS 2025, ZBiz Solutions led the conversation on the growing importance of social media listening, audience intelligence, and real-time insights in business growth. Guided by its principle, “Clarity that creates growth,” ZBiz Solutions underscored how clarity becomes a strategic advantage when organisations understand the digital conversations shaping customer behaviour and market trends.
ZBiz Solutions also highlighted global research showing that over 60% of marketers worldwide use social listening tools to guide strategy, brand positioning, and campaign measurement. This reflects how leading organizations—from global brands to public institutions—use real-time insights in their communication and marketing functions.
Throughout the summit, ZBiz Solutions addressed a recurring challenge among digital professionals: navigating millions of online conversations without losing focus. Many business owners rely only on their algorithm-curated social feeds, which do not reflect the broader market. ZBiz Solutions presented practical frameworks that help organisations filter noise, spot emerging narratives, and act on the now, turning insights into sharper campaigns and more informed decisions.
A highlight of the summit was the in-person session at Jade Hotel, where ZBiz Solutions Founder and President Ehden Pelaez delivered a keynote address.
“Social media listening is now a strategic advantage,” said Ehden Pelaez. “Large organizations across industries—from global brands to public institutions—depend on it to guide decisions. When businesses gain clarity from the right data, they move with more confidence and create growth that lasts.”
ZBiz Solutions reaffirmed its support for future DAOS events, aligned with MK Bertulfo’s mission to empower digital agencies and businesses across the Philippines through skills development and community-led learning.
ZBiz Solutions co-presented DAOS 2025, leading the discussion on strategic social media listening and audience intelligence. The summit highlighted how real-time insights help digital agencies, SMEs, and enterprises drive smarter decisions and sustainable growth
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