Smoove Exchange, a next-generation digital trading platform for agricultural products, is launching a nationwide pilot focused on rice to strengthen domestic production, stabilize prices, and secure the country’s food future.

Rice remains the Philippines’ most important staple, yet inefficiencies and wide price spreads continue to challenge both farmers and consumers. Smoove Exchange offers a neutral, market-driven platform where verified participants can trade rice directly, benchmark prices across provinces, and reduce supply-chain costs.

The platform does not take trading positions or set prices; instead, real-time pricing emerges naturally from supply and demand.

Key features of the pilot include:

• Real-time rice price visibility across provinces

• Direct access to verified producers, cooperatives, millers, and buyers

• Tools to compare and benchmark fair market values

• A marketplace supporting both smallholders and large-scale traders

• Free access during the pilot phase (available on App Store & Google Play)

“The Philippines is taking bold steps to secure its food future, and we fully support that,” said Patrick Rewcastle, Founder of Smoove Exchange. “This pilot demonstrates how the private sector can work hand-in-hand with public institutions to make rice trade more transparent, fair, and efficient, giving farmers a better chance to thrive and consumers a fairer price.”

Following the pilot, Smoove Exchange plans to expand its services to include escrow-based digital payments, third-party logistics integration, and data-driven crop planning tools, making agricultural trade safer, faster, and more accountable.

The initiative also opens opportunities for impact investors and development partners to support a scalable, digital-first approach to agriculture aligned with national food security and rural development goals.

For more information and pilot updates, visit: https://smoove.world