In a bold move signaling the next era of global music dominance, Popolo Music Group (PMG) has officially opened two new satellite offices in Dubai and Paris, solidifying its growing presence in Europe and the Middle East. With its latest expansion, PMG is accelerating efforts to recruit, develop, and launch the next generation of international pop superstars—rooted in Filipino identity but designed for global resonance.

The expansion comes as PMG continues to lead the surge of P-pop (Philippine Pop) into the global spotlight, with a record-breaking online audition platform, a robust artist-training ecosystem, and a visionary roadmap for worldwide touring through its live-performance arm, Popolo Live.

Building the Global Filipino Dream

At the center of this expansion is Pooh Lunt, President and CEO of PMG, whose bold leadership is reshaping the Asian pop narrative. Lunt’s “Global Filipino” vision aims to position the Philippines not just as a talent exporter, but as the epicenter of Asian pop music.

“We’re not just taking P-pop global,” said Lunt. “We’re creating a movement that allows Filipino talent to lead the global music conversation—with Paris and Dubai now as part of our staging grounds.”

Scouting Beyond Borders: Africa, Latin America, and the Gulf

The Dubai and Paris offices will serve as cultural and operational bridges for new regional scouting initiatives. PMG is now actively identifying talent across:

• Africa and the Levant through local showcases and influencer partnerships in Dubai

• European markets via Paris-based collaborations with producers and performing arts academies

• Latin America and the Caribbean through digital outreach, auditions, and cross-cultural music collaborations

PMG’s model of online-first auditions, elite training, and global brand building is resonating in emerging pop markets that have been largely ignored by legacy entertainment giants.

A Transcontinental Force in the Making

With operational hubs now spanning Seoul, Manila, New York, Los Angeles, Dubai, and Paris, PMG is no longer just a regional disruptor—it’s a transcontinental cultural force redefining what it means to be a music company in the 21st century.

PMG plans to use these new locations to:

• Launch multilingual pop acts with global appeal

• Facilitate cross-market co-productions with producers from Korea, the USA, and Europe

• Host regional auditions and exclusive Popolo Live performances in major cities starting mid-2026

About Popolo Music Group (PMG)

Popolo Music Group is an independent international record label and artist development company dedicated to pioneering the rise of P-pop (Philippine Pop) and empowering global talent through a uniquely holistic approach. With flagship operations in Manila, Seoul, and Los Angeles, PMG scouts worldwide through its viral audition platforms AuditionKpop.com and PMGaudition.com, accepting over 300+ applicants daily.

Selected applicants are invited to PMG’s intensive 6-month trainee program, where they undergo daily vocal, dance, branding, and media training. The most outstanding talents are offered record deals and debut slots across PMG’s pipeline of solo, boy, and girl group acts slated for 2026 and 2027.

PMG’s global touring circuit, Popolo Live, connects its artists with fans across the world—ushering in a new cultural wave that fuses Filipino soul, Asian performance, and international production excellence.