Curated by FHMoms CEO MK Bertulfo, DAOS 2025 was the first three-day hybrid summit for Filipino agency owners. The program featured virtual learning, in-person collaboration, and an ecosystem tour across Makati/Mandaluyong, providing an end-to-end view of modern agency operations. Co-presented by ZBiz Solutions and Digital Workforce Group; Jade Hotel and Suites was the official partner. .
Three Days of Growth and Action
Day 1: BUILD
The virtual kickoff helped freelancers transition into founders with clarity. Sessions covered the agency growth journey, mindset shifts, and establishing core systems. Speakers Pam Baluyo, Leif Brian Gomez Margallo, and Le-an Lai Lacaba Morales delivered structured frameworks and founder-tested methodologies for scaling.
A dynamic panel led by Nathalie Mago, with agency leaders Rica Jankulovski, Fleire Castro, and Cybill Getgood, shared real stories on building sustainable agencies, dealing with uncertainty, and making decisions that protect both profitability and team well-being.
Day 2: SCALE
Hosted at Jade Hotel and Suites, Day 2 provided a deeper dive into systems, leadership, and high-value client acquisition. Host Mikaela Concha opened the program, followed by insights from leaders who shared actionable guidance for scaling agencies.
Marjorie Aviso taught delegates how to turn operational chaos into clarity. Ehden Pelaez demonstrated how to attract clients consistently from both local and international markets.
A powerful panel discussion with Andrea Pios, Pam Baluyo, Yvette Marie Sabellona, and Kristen Shayne Enrile explored pricing, client retention, and positioning. In a fireside chat, Apple Manansala introduced the Dual CEO Mindset, helping founders balance vision and execution.
PR experts Shayne Fenis, Cap Hernandez, Thara Fajardo, and Faith Natividad discussed how to build reputation and partnerships. Michelle Miranda shared systems for leading high-performing remote teams without burnout.
Breakout tech sessions from Jay-cee Tan of Salig AI and Grace Cuevas of Flowhelper AI showed participants how to automate operations, streamline acquisition, and integrate AI into agency workflows. Harold Rey Ladaran closed the day with a hands-on workshop on designing a 2026 agency growth strategy.
Leadership Icons Who Joined DAOS 2025
A highlight of Day 2 was the presence of leadership icons Francis Kong and Myrna Tam Natividad. Francis inspired delegates with timeless principles and real-world leadership insights, while Mommy Negosyo grounded the conversation with relatable, heart-centered business wisdom. Their participation elevated the summit’s value and left founders energized for the next phase of their journey.
Day 3: LEAD
The final day featured the Digital Ecosystem Tour, giving delegates direct exposure to real workspaces and innovation hubs. Stops included Market Social, Ponte Spaces, Zero Ten Park Philippines, The Company Makati, Mystery Manila, and Magellan Solutions. The tour emphasized how culture, collaboration, and innovation shape modern digital work environments.
Powered by Strong Collaboration
DAOS 2025 partnered with Craft Haven by Lana, Grace to Grace Printing, Business Pinoy, FHMoms, EZ Craft, Olivia Rose and Co., Likha Photo Studios, Rekreate Digital, and B and L Photography.
Booth exhibitors included First Circle, Faith AI, Josie AI, Salig AI, Bares Business Solutions, Caretech, Sun Life, LZ Cybersecurity, and RPO Accounting Services.
Giveaway sponsors Payoneer, PIOS Solutions, BuyNextDoor, Sunshine Cafe, Katutubo’t Lokal, and St. Peter Life Plan heightened the attendee experience. Grace to Grace Consulting provided full event management, while media partners Start Up Podcast PH, The New Channel, Experience Travel and Living, YAM Agency, and PR Station helped amplify the summit nationwide.
A Defining Moment for the Industry
“Every successful agency begins with a founder who chooses to lead with clarity and purpose. DAOS 2025 was created to spark that shift,” said Summit Curator MK Bertulfo.
Participants walked away with new partnerships, actionable systems, and a renewed commitment to build with intention.
DAOS 2025 ended with a clear call to action: Build your systems. Scale with intention. Lead with clarity. The future of the digital workforce starts now.
