Croia, the new leader in evidence-based skincare in the Philippines, has completed its debut year with outstanding growth. Since its start in July 2024, Croia has entered the daily routines of thousands of Filipinos suffering from sensitive skin, acne, psoriasis and other conditions.
“I’m so proud of the reception Croia has received since its launch,” says Eve Castro, Croia’s co-founder. “This success wouldn’t be possible without the growing recognition here in the Philippines that many skincare brands include unhealthy, harmful ingredients.”
Croia’s first year brought in over a million pesos primarily through online sales, with a 5.0 rating on Shopee and hundreds of reviews. The brand has also been highlighted by skincare influencers like Jan Angelo and Chemist Othan.
“Every product we sell is made right here in the Philippines, and we love that other Filipinos are recognizing that our beauty deserves unique skincare,” says Erika Castro-Morrison, co-founder and head of marketing for Croia. “I believe that soon, the Philippines will have many local brands in just the way that Japan and Korea do, and I’m so proud that Croia can be one of the first in this new wave.”
To celebrate its successful first year, Croia is offering a first anniversary promo covering some of its most popular products, such as the previously sold-out Brightening + Calming Moisturizer; the Amino Acid Gentle Cleanser; and the 0.2% Retinol + Peptide + Licorice Serum.
These products are designed and formulated by experts specifically to strengthen the skin barrier and avoid irritating sensitive skin.
The anniversary sale is only available through Croia’s website, croia-aoife.com, and offers 20% off on all products. The first 50 customers will also receive a free Amino Acid Gentle Cleanser on orders over Php 1,000. Promo runs from August 1 – 14, 2025.
About Croia:
Croia is a skincare brand based on the realization that skincare can often do more harm than good — especially in the Philippines, where powerful sunlight, air pollution, and a hectic lifestyle can cause skin to react badly with typical treatments. Despite the availability of overseas brands, over 60 percent of Filipinos still suffer from conditions like eczema and acne. Base in Manila, the founders of Croia have worked together with local laboratories and chemists to formulate safe skincare for sensitive skin.
